Operatus Blog

Sales incentives programs shape behavior across professional services. See 6 signs your incentives may be working against revenue predictability.

Dreamforce 2025 was all about AI, Agentforce, and automation. Here’s what it means for RevOps teams building smarter, connected GTM systems.

Sculpt is Clay’s community conference for GTM builders. This year, we joined as an official Clay partner and we’re excited to share some of the highlights here.

We’ve pulled together your insider’s cut: the sessions, events, and predictions every GTM leader needs to navigate Dreamforce like a pro, so you don’t miss a single moment that could shape your 2026 strategy.

Learn how Salesforce leaders use spiff software and sales performance management to align commissions, sales incentives, and revenue.

How modern partner platforms are transforming channel relationships from transactional to transformational.

Advanced CPQ systems like Salesforce Revenue Cloud now act as revenue intelligence engines, streamlining forecasting, automating ARR tracking, optimizing compensation, and delivering actionable insights. With clean data and integrated comp tools, CPQ becomes a RevOps superpower, driving growth and efficiency.

Fast-growing companies often struggle with manual, fragmented sales compensation. Treated strategically and powered by technology, it becomes a key growth lever. This post shares insights on optimizing comp to influence seller behavior and scale your GTM.