Automate Data Enrichment and Outreach with Clay
Clay is powerful on its own, but most teams only scratch the surface. Operatus helps you turn it into a connected system for data enrichment, AI lead generation, and agent outreach so you can automate your go-to-market workflows.
We make Clay part of your RevOps DNA
As a certified Clay partner, we design automations that fit your RevOps architecture and deliver measurable results fast. We’ve seen too many teams treat Clay as a one-off tool instead of a strategic system. Our team helps you weave Clay into your entire RevOps stack so data enrichment, AI outreach, and CRM automation work together seamlessly.
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Choose your Clay implementation path
From setting data foundations to implementing complex GTM solutions, we’ve got you covered.
Clay Quickstart
Focused 4-6 week implementation
- CRM Integration: Configure Clay with your CRM, mapping attributes and workflow rules.
- Data Enhancement: Build and validate two key custom data enrichment processes.
- Refinement: Standardize and update your CRM records based on rules.
- Ongoing Enrichment: Set up continuous data enrichment to handle scheduled updates.
Clay Advanced
Holistic 3-6 month engagement
- Build your framework: Design 3–5 core automations that drive your GTM workflow.
- Put it into action: Set timelines, prep your team, and connect key integrations.
- Add AI power: Use prompts for smart tasks like summaries or conditional logic.
- Ongoing Enhancement: Track KPIs and fine-tune workflows with ongoing reviews.
Why pair Clay with RevOps-as-a-Service
We’re one of Clay’s first 100 partners because our RevOps as a Service model ensures Clay becomes a sustainable part of your GTM engine, not a one-time enrichment project.
With RevOps as a Service, our Clay certified team will become an extension of your GTM org ensuring continuous CRM health, and extend Clay’s value across your broader GTM processes so your data quality and automation improve month after month.
Operatus Helps Backlight Evaluate Clay as a Data Enrichment Vendor
Challenge
Operatus executed a comprehensive Clay vs ZoomInfo proof of concept for Backlight, comparing real-time and scheduled data enrichment capabilities of the two tools.
Solution
The POC leveraged Clay's Claygents AI to segment contacts by Backlight's custom categories, which traditional tools like ZoomInfo were unable to provide.
