September 22, 2025
Red Carpet Access: The GTM Leader’s Guide to Dreamforce 2025
Christina Rampone
Dreamforce isn’t just a conference. It’s the blockbuster release of the year for GTM leaders. For VPs of Sales Ops, Marketing Ops, RevOps, CROs, COOs, and anyone driving GTM strategy, it’s where the trailers drop, the sneak peeks land, and the future of revenue execution comes alive. In the weeks leading up, anticipation buzzes through the ecosystem: attendees feel the thrill of snagging a ticket and the FOMO if they don’t.
Once you step on-site, the energy is palpable. Every hallway conversation, demo, and coffee break carries the potential for an “ah-ha” moment that reshapes how you think about GTM strategy. Sessions spark ideas, networking leads to collaborations, and by the end of the week, every attendee leaves reinvigorated, inspired, and ready to apply what they learned back at work.
But with so much happening at once, it can be hard to know where to focus. That’s why we’ve pulled together your insider’s cut: the sessions, events, and predictions every GTM leader needs to navigate Dreamforce like a pro, so you don’t miss a single moment that could shape your 2026 strategy.
Sneak Peek: 4 Big Announcements We Expect on Stage
Every great premiere teases the big reveals. Here’s what we’re watching for at Dreamforce 2025:
- Agentforce 4: We would all expect to see Salesforce spotlight new agent observability and optimization tools designed to reduce human handoffs and prove ROI. But, I think we can expect more practical, operational AI demos that show real-world impact that leaders are craving.
- Informatica + Data Cloud integrations: Salesforce will show how the Informatica acquisition powers cleaner, connected data across GTM workflows, fueling smarter AI, analytics, and decision-making.
- Revenue Cloud’s next chapter: More focus on billing, contract automation, and order orchestration to streamline Q2C. GTM leaders will want to see how these tools reduce friction and accelerate revenue processes.
- ITSM: Salesforce is going head-to-head with ServiceNow, signaling deeper platform overlap. RevOps and GTM leaders should pay attention: this impacts workflow consolidation, build vs buy decisions, and cross-functional alignment in 2026.
These are our predictions that excite us most and what these announcements could mean for GTM leaders: real, actionable insights that spark “ah-ha” moments and provide inspiration for 2026 planning.
Coming Attractions: 5 Can’t-Miss Sessions (Beyond the Keynote)
- Boosting RevOps with Informatica & Data Innovation — Learn how data integrations unlock scalable AI and smarter GTM execution.
Tuesday, Oct 14 | 4:30 PM - 4:50 PM PDT | Add it to your agenda
- Build or Buy: 7 RevOps Stack Decisions for 2026 — Frameworks from Notion and Everstage to guide your build vs buy strategy.
Thursday, Oct 16 | 10:30 AM - 10:50 AM PDT | Add it to your agenda
- Did You Know Revenue Cloud Could Do That? — Revenue Cloud demos beyond CPQ: Product Configurator, Contracts, and Order Orchestration.
Wednesday, Oct 15 | 11:00 AM - 11:20 AM PDT | Add it to your agenda
- How RevOps Can Plan Smarter and Pivot in Real Time — CaptivateIQ shares planning and incentives strategies to cut errors and improve agility.
Wednesday, Oct 15 | 12:00 PM - 12:20 PM PDT | Add it to your agenda
- The MQL Is Dead. Long Live the MQL — Evolve your GTM strategy with intelligent orchestration and buyer-journey alignment.
Tuesday, Oct 14 | 8:30 AM - 9:15 AM PDT | Add it to your agenda
For the executive dying for some operational guidance like templates, rollout lessons and practical advice, these sessions are for you:
- Future-Proof Your Org: Build an AI Center of Excellence — Actionable insights from Google and Salesforce to structure your AI adoption for long-term impact.
Tuesday, Oct 14 | 12:30 PM - 12:50 PM PDT | Add it to your agenda
- AI-Powered C-Suite Insights at Salesforce — See how Salesforce leaders leverage Tableau, Slack, Agentforce, and Data Cloud to unlock data-driven decisions.
Wednesday, Oct 15 | 1:00 PM - 1:20 PM PDT | Add it to your agenda
Pro tip: Plan your calendar early. Check Agenda Builder often!
Off the Main Stage: Where GTM Leaders Actually Hang
The Dreamforce Premiere Party
📍 Monday, October 13 | 6–9 PM | Laszlo by Foreign Cinema
Operatus rolls out the red carpet to kick off the week. Cocktails, cinema vibes, and conversations with the GTM leaders shaping the ecosystem.
Register Here
AI Unfiltered by Traction Complete
📍 Wednesday, October 15 | | 2–5:30 PM | Sandbox VR
Cut through the AI hype with leaders sharing real-world lessons and what works today. Expect networking, roundtables and several sponsors who can connect the dots for you when it comes to driving AI across your RevTech stack!
Both events are presented in partnership with the RevOps Community, giving attendees access to 16,000+ peers exchanging insights, playbooks, and tactical advice.
Behind the Scenes: A More Dynamic GTM Landscape
Salesforce continues to lead the market, but the ecosystem is more dynamic than ever. New platforms in Q2C and operational AI complement Salesforce’s capabilities, giving GTM leaders more options to optimize their stack.
For GTM and RevOps leaders, the takeaway is clear: platform decisions matter more than ever. Competition is driving faster innovation, creating opportunities to adopt smarter tools, streamline workflows, and capture insights that can shape your 2026 strategy.
Dreamforce isn’t just a showcase of Salesforce products; it’s a front-row seat to the broader ecosystem, inspiring GTM leaders with ideas, tools, and actionable insights.
Pro Tip: Salesforce added Brain Dates at Dreamforce for peer networking in small group settings. Log in to your attendee profile and start using the Braindate platform to host or join small group discussions.
Community Is Your Year-Round Dreamforce
Dreamforce is one week. The RevOps Community meets every week. Join 16,000+ peers exchanging playbooks, hot takes, and tactical advice to stay ahead of GTM trends in 2026 and beyond.
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